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Chaitra | Pinkpot Studio

Lauren booked her highest project for $15K in a unique niche 🥳 Here's how!

Published 9 months ago • 2 min read

⚡️A quick reminder that the special summer enrollment for The High-end Web Designer will be closing on Wednesday, Aug 2 and the replay of our exclusive training will expire then too.

Designers often think that you need to be in a profitable, e-commerce niche to land high-end projects. But that's not true. Today I wanted to introduce you to Lauren Muth, the owner and creative director of Studio Humankind - a branding and web design studio for non-profit, humanitarian brands!

Lauren's story is proof that with the right positioning, you can book high-end projects in literally any niche.

Lauren was 3 years into her business before joining The High-end web designer program. She was overbooking and overdelivering on projects but felt like she wasn't charging enough for the work she was doing.

Although she knew she wanted to make good money while working for humanitarian brands, she did not have a clear direction on how to get there. She knew something needed to change, so she took the leap, invested in herself, and joined The High-end Web Designer.

Steadily but surely within a few months, she was able to not only attract high-end clients in her target market but also clients whom she is truly passionate about. She booked multiple high-end projects with her highest project for $15.5K. Whaaaat? She posted this in our FB community! :)

Lauren says –

“Taking this program was one of the best things I've been able to do for myself. And one of the most profitable things! The biggest piece was once I got through that hurdle of really defining my positioning everything else just became so much more clear on what I needed to do. I'm getting to this point now where I'm getting all these high-end clients and it's like, I mean the program, quite literally paid for itself. My biggest win was this month alone in November, I'm expected to make 25,000 in the month. I was like, is this even possible? I've never seen these numbers in my life.”

But the most important thing?

She got the direction and support she needed to grow sustainably. In the program, she truly clarified the value she brings to the table and started charging for it. She got clear on a plan to grow her design business versus being all over the place.

Here is what Lauren says about joining HEWD:

"It's been very exciting and amazing to see all of it come together, because of the program, because of my hard work and because I have direction. That's a huge thing: just having direction, to know exactly where I'm going. There's so much value in this program, through Chaitra's expertise, through the community, through all of the education that you’ve put together. It's literally the best program I've ever taken. There's a lot of things I started to realize through the program. One of them was pricing shift, the mindset. I got my highest project to date, which was $15,500. I'm very much staying true to my work's worth and my pricing."

What Lauren did is something you can do too ✨

I am standing behind the value of this program and will give you all the support you need to succeed in 2023 and beyond.

Watch the training here and join us, before Wednesday!

I cannot wait to work with you! 😄

If you need to talk to me 1 on 1 directly before making a decision, just DM me on Instagram here or just hit reply to this email.

I’ll be keeping an eye out for your message :)

xx Chaitra


Chaitra | Pinkpot Studio

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